USA Pushes Seafood Out of Traditional Counters to Boost Sales – New Opportunities for Shrimp Farm & Shrimfarming Markets
Retail seafood sales in the United States showed a slight increase in 2025, but industry experts believe there is still significant growth potential if products can move beyond traditional seafood counters and connect more directly with consumers. This trend was highlighted at the Global Seafood Market Conference 2026, held from January 18–22 in Hollywood, Florida. According to Anne-Marie Roerink, CEO of market research firm 210 Analytics, consumer shopping behavior is evolving and creating new opportunities for innovative seafood products. The challenge for seafood producers—including those in the shrimp farm and shrimfarming sectors—is not just attracting customers into stores, but ensuring that products are seen and selected during the shopping experience.
Roerink explained that placing seafood products outside the traditional frozen or fresh seafood counters—such as near checkout aisles or in high-traffic store areas—can significantly increase visibility and sales. One example cited from 2025 was the unexpected success of the “volcano dip” product at Publix supermarkets. Although not sold at the usual seafood counter, this item became viral on social media and quickly sold out.
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In addition to rethinking retail placement, sushi continues to serve as a key growth driver, especially among younger consumers. Retailers say sushi acts as an “gateway” for a broader acceptance of seafood, which could benefit shrimp farm producers and the wider shrimfarming industry by driving demand for high-quality seafood products.
Experts emphasize that to take full advantage of these opportunities, seafood companies should work not only with traditional seafood departments but also with deli and convenience food sections within retail chains to broaden market reach.
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